Resume
Experience
2023 - Present
Social Media Marketing Intern
Healthcare Strategy Bullpen
NYC, New York
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Develop and optimize the company website by analyzing performance data and leveraging development tools and SEO strategies to improve website usability
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Devise content strategy and distribute tailored content to enhance online engagement, resulting in an 8% increase in average pages per session and a 5% decrease in bounce rate compared to previous year
2023-Present
Part-time Marketing & Sales
Authentic Industrial Time, Ltd.
Remote
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Conduct outreach to current and potential clients to increase order quantity and frequency, driving sales growth and customer retention
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Collaborate with internal teams to prepare and deliver accurate and competitive quotes to clients, ensuring seamless communication and customer satisfaction
2022
Management & Operations Summer Intern
Haiya Mega Square
Shenzhen, China
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Collected customer inquiries, complaints, and suggestions. Timely and patiently solved the problems raised by customers and tracked after-sales service quality to improve customer satisfaction
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Completed market information collection and drafted a business invitation plan, connecting with 10+ potential clients
2021
PR & Brand Management Summer Intern
FIYTA Precision Technology Co., Ltd.
Shenzhen, China
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Conducted desktop research on retail clothing brand “BIEMLFDLKK” from perspectives of brand positioning, marketing, and operations. Formulated strategic report including the brand’s summarized key advantages for FIYTA to learn from as they share a similar customer base
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Collaborated with a third-party marketing agency to implement the Chinese Valentine's Day campaign to increase brand awareness and build consumer trust. Participated in screening over 100 Key Opinion Consumers from RED, a Chinese social media platform, for content creation and final distribution, achieved 8,700+ volume of user interactions and 1.2 million volume of exposure.
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Took charge of the operation of FIYTA’s official account on RED, including drafting filming proposals, photo shooting, videotaping, editing, and copywriting
Education
2023 - 2024
Boston University
Master's in Emerging Media Studies
Boston, MA
Related coursework:
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Customer Analytics
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User-Producers 2.0: Developing Interactivity
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Design Strategy & Software
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Trending Insights: Social Data Analysis Visualization
2019 - 2023
Brandeis University
Bachelor's in Business and Economics
Minor in International Global Studies
Waltham, MA
Related coursework:
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Consumer Behavior
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Marketing Research
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Financial Economics
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Financial Accounting
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Entrepreneurship and Innovation
Professional skillset
Hard Skills
Microsoft Office
R
Python
SQL
HTML
CSS
Adobe Creative Suite
Tableau
Soft Skills
Teamwork & Collaboration
Project Management
Adaptability
Problem-Solving
Languages
Mandarin (native or proficient)
English (native or proficient)
Cantonese (conversational)
Spanish (basic)