Certificates

A wide range of subjects are covered in the course, such as data analytics, social media marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM). In addition, I learned about managing client relationships, developing and refining e-commerce strategies.

After completing this SEO essentials course, I gained a solid understanding of SEO marketing principles, which I successfully applied some of the knowledge during my subsequent internship.

Google Analytics has prepared me to know about how to collect performance data from website or app. I am adept at utilizing key metrics such as user behavior, sessions, and conversions to generate insightful reports and optimize website performance.

While Google Ads Search has validated my ability to set up and manage search ads campaign. I understand how to select and match keywords to target the right audience, implement various bidding strategies, and use performance data, such as click-through rates, to continuously optimize campaigns for better results.

Acquired foundational knowledge in key metrics, such as  customer lifetime value and applied regression analysis to understand customer behavior. I further developed these skills in an advanced customer analytics course during my grad studies.